New Web-based Tool Helps Associations With Publishing Efforts
Earlier this week Parthenon Publishing, a Nashville, Tenn.-based custom publisher, announced the launch of Relay, a Web-based publishing tool designed to help associations with local chapters in their publishing efforts.
Relay’s Web-based software platform enables an organization’s national or central office to connect with local chapters. The tool is meant to streamline communication between these groups and allow the offices to collaborate to create a single publication offering members both big-picture information and customized, local content. In addition, Relay is designed to centralize the writing, design and printing of the publications, which can result in a reduction in both cost and staff time needed to create the publications.
“Membership organizations need to engage members and market back the benefits of membership,” says Bobby Stark, president of Parthenon Publishing. “This is becoming increasingly more difficult as organizations have to compete for attention with other priorities in their members’ hectic daily schedules. Creating publications that centralize information helps engage members. By including national content and local stories and events, associations can offer a variety of ways to empower and activate members.”