New York Times Announces Roll-out for Digital Subscriptions
In a letter posted on The New York Times website today, publisher Arthur O. Sulzberger Jr. announced specifics of the company's plan to implement a tiered paywall system for its websites.
The system, which allows Internet users to view 20 articles each month before encountering a message asking them to become a digital subscriber, will be introduced in Canada starting today and worldwide March 28.
"Today marks a significant transition for The New York Times as we introduce digital subscriptions," Sulzberger writes. "It's an important step that we hope you will see as an investment in The Times, one that will strengthen our ability to provide high-quality journalism to readers around the world and on any platform."
In addition to the 20-article monthly limit, the newspaper's home page and section fronts will remain free for all users at all times, and users accessing articles from search, blogs and social media will be able to read those articles. Subscribers to the print edition of The New York Times and/or the International Herald Tribune will have free, unlimited access to all content on NYTimes.com.
The Times plans to offer three digital packages: the website plus smartphone app for $15 every four weeks, the website plus tablet app for $20 every four weeks, and all digital access for $35 every four weeks. Mobile users who are not digital subscribers will be blocked from reading all sections within apps except top news.