Press Release: NewBay Media Expands Data And Research Capabilities
NEW YORK, NY--(Marketwired - Apr 10, 2014) - NewBay Media, publisher of Multichannel News, Broadcasting & Cable, and Next TV, has announced the acquisition of television research and analysis firm Ratings Intelligence. The addition of Ratings Intelligence to NewBay's portfolio further affirms NewBay's deep commitment to content quality and to providing unique access to data-driven research reports to aid readers in their daily decision making.
"We continue to move forward in our goal to serve our markets as comprehensively as possible," says Steve Palm, CEO, NewBay Media. "The addition of Ratings Intelligence immediately strengthens our ability to serve the television production community and also opens up the door for future data research possibilities for our music, Pro AV, consumer electronic, and education audiences."
Ratings Intelligence provides its subscribers with daily television research reports that contextualize audience data. NewBay's editorial resources and expertise will allow the company to continue and expand on its commitment to producing independent analysis and indispensable business intelligence for the industry. Subscribers receive an incisive summary of the day's vital information, broken down into easy-to-understand written reports, along with supporting tables and charts, generated by Ratings Intelligence's visualization technology, that let readers quickly digest the key insights in each story.
Ratings Intelligence subscribers include executives at top television companies such as National Geographic, Warner Bros., Discovery, Disney, and CBS News, to name a few. Its work has been cited and its analysts have been quoted in Multichannel News, The New York Times, Huffington Post, and Crain's.
"We welcome the Ratings Intelligence team to NewBay and look forward to working with them on the expansion of the audience analysis they have been doing for subscribers," states Mark Robichaux, editor-in-chief, Multichannel News. "I am thrilled that this valuable research tool will now be a part of NewBay, and am looking forward to working with the Ratings Intelligence team."