Redefining Multichannel Content Publishing
A second critical metadata field enables publishers to identify the content-storage unit in the nextPub repository. This field, prism:contentType includes standalone content units from these different publication types: advertisement; classified ad section; introduction; article; contentBlock; masthead; blog; front cover; navigational aid, book chapter; index.
The contentBlock content type was developed to enable publishers to store any content blocks in their nextPub repositories. For example, a cookbook publisher may want to store individual recipes as independent units in its nextPub content repository. Or a textbook publisher may want to store a quiz or quiz answers in its nextPub repository.
Finally, each content block can be described by descriptive metadata fields from Dublin Core and from the PRISM metadata specifications. Of particular usefulness is the metadata field prism:genre. Genre is used to refine the content type. So, for example, a textbook publisher might store quizzes as a "contentBlock" and use the prism:genre "quiz" to indicate that this content block is a quiz. Likewise, a cookbook publisher might store recipes as a "contentBlock" and use the prism:genre "recipe" to indicate that this content block is a recipe.
Beyond the Printed Page
While nextPub is designed to support publication of magazines, books and blogs, it also provides the ability for a publisher to develop new products from existing content in a highly automated environment. Suppose that a home magazine publishes recipes from a famous chef in its monthly issue. If the content has sufficient descriptive metadata in the nextPub repository, the publisher might develop a cookbook or a special issue with recipes from that chef.
In the future, publishers may use their nextPub repositories to develop custom products across different magazine titles or from a combination of book, blog and magazine content. PE
Dianne Kennedy is vice president, emerging technology, IDEAlliance (IDEAlliance.org). nextPub is beginning technical work for 2012 during meetings on Feb. 15-16 at Adobe in New York City. If you are interested in sponsoring or contributing, contact Illeny Maaza at IDEAlliance at: firstname.lastname@example.org.