Off The Quad Targets College Market
A new digital media company seeks to cash in on college students' desire for localized content with a subscription-based product.
Called Off The Quad, the free, daily e-mail publication will feature best-of recommendations and information on restaurants, stores, events, bar specials, movies and websites. The service is set to launch this month at eight large state universities, including the University of Colorado, where founder and CEO David Rich launched a pilot program in January.
"Off The Quad is designed to keep up with the fast pace of college life," Rich explains in a press release. "Our editorial teams comb through the clutter to provide daily best-of insights that are brief and to-the-point, enabling students on-the-go to quickly browse our content without slowing down. So whether on the way to class from their mobile device or taking a break from studying on their computer, Off The Quad provides our readers with the content they want, when and how they need it."
A dedicated website supplements the once-a-day email blasts, as does extensive engagement through Facebook and Twitter. The fledgling company hopes to expand to as many as 50 additional college markets by 2011.