Fast Stats: Pace of M&A Deals Slows in 2Q
Pace of M&A Deals Slows in 2Q
The number of publishing, information and training M&A deals in 2008's second quarter was down 8% from the first quarter, from 116 to 107; the dollar amount of these deals declined 39% to $7.1 billion from $11.8 billion. Compared to Q2 in 2007 (when M&A activity was at a seven-year high), the number of deals in Q2 2008 fell 12% from 122 and the value was down 79% from $33.2 billion.
Source: Whitestone Communications' "Who's Buying Whom"
Use of Ad Networks Surges Six-fold
A recent study by the Interactive Advertising Bureau (IAB) shows that online publishers are increasingly turning to sales intermediaries known as "ad networks" to sell off excess inventories. The use of ad networks surged from 5% of total ad impressions sold in 2006 to 30% in 2007.
Source: "Digital Pricing Benchmarking Study" from Bain & Co., conducted in coordination with the IAB
Magazines' Web Traffic Soars
Traffic to consumer-magazine Web sites in second-quarter 2008 rose 8.5% over the same time period in 2007. Consumer-magazine sites averaged 69.7 million unique monthly visitors during this period.
Source: Magazine Publishers of America