Paper Waste a Gold Mine for Publishers
To reap maximum benefits from paper waste management and recycling initiatives, businesses must involve every employee, including managers and top executives. For publishers in particular, it is important to include the entire supply chain. An effective paper waste management and recycling program also requires broad participation and day-to-day management. At the BBC, paper waste and recycling activities are overseen by Niel Jenkins, BBC's head of environmental management, who also has responsibility for enterprise environmental management systems, and reporting of environmental performance.
For most people, recycling is a matter of faith, duty, and responsibility. But while the spirit is willing, the flesh is often weak. Therefore, the less sorting, decision-making, and walking required, the more successful a program will be.
For those who contribute to the success of your program, the more consistent and meaningful the rewards and recognition they receive, the more valuable and viable the program will become.
Even though most executives and employees are positive and enthusiastic about the idea of recycling, the practice requires changing long-standing habits. Reinforcement is essential.
Kicking off a program with an event led by the chief executive, providing ongoing training, and developing a communications program to maintain enthusiasm are crucial. The next most important step is to investigate available recycling services, and identify markets for your office paper.
Before calling a recycling company, acquaint yourself with programs instituted by leading companies such as American Airlines, the BBC, Citigroup, and Kinko's. Also refer to model programs developed by federal state and municipal governments, such as the California Integrated Waste Management Board (TinyURL.com/ATP4).
And investigate model programs and partnership opportunities with not-for-profit organizations such as:
The National Recycling Coalition (TinyURL.com/ATP8)
The World Resources Institute (TinyURL.com/ATPH)
The Institute for Scrap and Recycling Industries (TinyURL.com/ATPK)
The Environmental Careers Organization (TinyURL.com/ATPO)
Once you've studied model programs, surveyed best practice examples, evaluated potential partners, and identified possible recycling service providers, take a disciplined approach to soliciting proposals and negotiating contracts for paper waste management and recycling services.