A creative consortium pushes the envelope of PDF-assisted design for CTP production to fulfill the wishes of a paper company seeking printed materials that promote its products, exemplify technology in use and inspire industry advancement.
Riddle me this: When is wishful thinking not just wishful thinking?
Answer: When it's a recently published promotional book called Contrast: Wishful Thinking, which might be more accurately described as a design and production dream come true.
Contrast: Wishful Thinking is the latest brainchild of Eddy Specialty Papers and the second issue in the company's Contrast series of promotions, which were developed, not simply as a showcase for Eddy papers, but to epitomize world-class design and the intelligent use of leading-edge technologies to create ink-on-paper products.
"With the Contrast series, we wanted to demonstrate that we are in sync with evolving forms of technology and industry trends," explains Eddy Specialty Papers Advertising and Promotions Manager Liz Chase, who orchestrates the Contrast projects from the paper company's Vancouver, BC, location. "We were looking to create promotional materials with substance—not just pretty pictures on paper, but books that would offer value, both in terms of content and ideas."
Building a foundation
Contrast: Wishful Thinking builds on a foundation that was laid during the creation of the series' first issue, Contrast: The Measurement of Wealth. For that project, Eddy wanted to demonstrate the way in which the Internet and related technologies can bring people together. So, Chase selected several design firms located in various parts of the world and asked them to work collaboratively on the project, using the Internet as their primary communication vehicle and PDF as their "native language." Rather than couriering sketches, comps and proofs from firm to firm, the designers would share their ideas and work—with each other and the client—electronically, viewing and offering feedback on screen.