Digital Edition Readers
Highly engaged With Advertisers
• 91% of digital edition readers take action after reading an ad in a digital edition.
• 83% of digital edition readers look at an advertiser’s Web site.
• 41% forward information about an advertiser to a friend or colleague.
• 32% recommend a product or service.
• 24% purchase a product or service based on an ad in a digital edition.
Source: Texterity’s BPA Worldwide-certified survey of 31,596 digital edition readers.
More Bids = More Savings
• Print buyers see a 20%-40% reduction in cost when obtaining quotes from two or more vendors, on average.
•They see 5% more savings when increasing from two to three bids and another 5% can be saved when a fourth vendor is added. More than four quotes does not generally increase savings.
Source: P3 Software’s May newsletter
More People IN THE UNITED STATES
Trust THE Government THAN THE MEDIA
• 67% of people in United States trust the government, while 59% trust the media.
• 61% of people internationally trust the media, however, compared to 52% who trust government, according to a poll conducted in 10 countries*.
• 82% of all those polled trust national TV news.
• 25% say they trust Internet blogs.
*A total of 10,230 adults were questioned by GlobeScan in the UK, USA, Brazil, Egypt, Germany, India, Indonesia, Nigeria, Russia and South Korea in March/April.
Source: BBC/Reuters/Media Center Poll: Trust in the Media.
Consumer Magazine Ad Pages
DECLINE 1.7% in June
• The industry saw a 1.7% drop in ad pages for the month compared to June 2005.
• It saw a 3.2% increase for year-to-date revenue through June compared to the same period a year ago.
Source: MPA’s Publishers Information Bureau