Press Release: Penton Acquisition of Aviation Week is Catalyst for New Organization, Products and Services Announced at 2013 NBAA
LAS VEGAS, Oct. 21, 2013 /PRNewswire/ -- Warren Bimblick, senior vice president, strategy and business development at Penton, announced today at the 2013 National Business Aviation Association (NBAA) Conference a new organization to highlight and focus the Penton Business Aviation assets of the company, plus new and enhanced products and alliances.
"Penton had strong assets here with AC-U-KWIK, Air Charter Guide, airportdata.com and Aircraft Bluebook but the acquisition in August of Aviation Week, including Business & Commercial Aviation, makes us the behemoth in business aviation.
"Business Aviation now becomes a core platform for growth and we are establishing a market group for focus. We provide surround sound for content, tools and marketing services for numerous aspects of business aviation. For industry professionals, we offer Business & Commercial Aviation, the leading title for more than 48,000 professionals, and airportdata.com, the most complete database of airports in the world. For flight planners, our products include AC-U-KWIK for business aviation pilots and Air Charter Guide for people looking to find charter operators. For the aftermarket for business aviation planes, we offer The Aircraft Bluebook.
"Our new platform will seek to launch and attract other products and opportunities to assist our users and marketers."
Frank Craven as managing director will lead the group, reporting to Greg Hamilton, Penton Aviation Market Leader and president of Aviation Week. Craven will add Business & Commercial Aviation to his portfolio. Newly reporting to him will be Beth Wagner, publisher, Business & Commercial Aviation and sales director, business aviation and William Garvey, editor-in-chief of Business & Commercial Aviation.
New Products and Alliances Announced
"We bring to NBAA three exciting products for the business aviation industry that we think are game changers," said Frank Craven, managing director. These include:
- AC-U-KWIK APP: A brand new APP for flight planning provides pilots and other aviation professionals with accurate data right on their iPads. The product leapfrogs all competing products and also enables FBOs and other marketers to directly target pilots. The APP includes extensive clearance data, FBO/Handler and ground services, weather forecasts and updates, Airport diagrams, geo-referenced mapping and much more. Additional information and pricing is available at: www.acukwik.com/ipad.
- Relaunch of Business & Commercial Aviation: The leading title for the business aviation industry is re-launched, premiering with the October 2013 issue, integrates digital and print experiences for the highly mobile business aviation operator and owner community. Included are videos, infographics and other enhancements that accentuate BCA's award-winning safety, equipment, operational and how-to content.
- Alliance with RocketRoute: AC-U-KWIK announced an alliance with RocketRoute to deliver flight-planning services to business aviation operators throughout the U.S. and Canada. The strategic alliance will create opportunities for common business activities, including marketing throughout North America, sales distribution, and data integration for RocketRoute's low-cost, next-generation flight planning app.
For more information, please visit us at booth C9430 | N1216 at NBAA 2013.