Plastic Logic Forges New Content Partnerships for Upcoming QUE E-reader
Plastic Logic yesterday announced additional content partnerships with several magazine publishers to provide content for the company's upcoming e-reader it's calling QUE (pronounced "Q"). The partnerships are with Popular Science magazine, International Data Group (IDG), and Massachusetts Institute of Technology's Technology Review, the oldest technology magazine in the world.
QUE customers will be able to receive Popular Science, PC World, Macworld, CIOWorld, NetworkWorld, ComputerWorld, InfoWorld and Technology Review directly from the QUE store. The partnerships are not the first for QUE -- Plastic Logic recently announced agreements with Financial Times, USA TODAY, Detroit Free Press and The Detroit News.
"With this announcement, we continue our goal of creating strategic content partnerships with market-leading publishers and establishing QUE as an essential tool for business professionals. Bonnier, IDG and MIT bring world-class technology and business content to QUE," said Daren Benzi, vice president of business development for Plastic Logic.
Scheduled to launch Jan. 7, 2010 at the Consumer Electronics Show in Las Vegas, the QUE proReader will target business professionals.
"Popular Science is founded on the idea of delivering ‘The Future Now.’ Our support for QUE is an excellent example of how we're doing just that," said Gregg Hano, group publisher of Bonnier's Technology Group, which includes PopSci. "By partnering with Plastic Logic and the QUE proReader, we are providing an exceptional new digital reading experience for our award-winning content."
QUE will support formats important to business users including PDF, Word, PowerPoint and Excel documents. In addition, the QUE store will give users access to business and professional newspapers, periodicals and e-books, including access to over 1 million e-books available through Barnes & Noble.
The wirelessly enabled QUE is expected to be about the size of an 8.5 x 11-inch pad of paper, about one-third of an inch thick, and weigh about a pound.