Preflighting-A Digital Seatbelt
Frank Scott, director of digital development, Time Inc., New York City, sums up AdCheck nicely, when he says, "It works."
Assessing the necessity of preflighting
Other developers have tuned in to the woes of ad production management and have entered the preflighting scene with offerings of their own; Acquired Knowledge, San Diego, CA; Enfocus Software, San Mateo, CA; and Extensis, Portland, OR, have all developed preflighting applications.
For the advertising community, proofing for color is obviously very much a necessity, and digital proofs, in combination with quality-control procedures like preflighting provide publishers and agencies extra "insurance" that their files will be properly printed.
In the early '80s, the well-known British DJ, Jimmy Saville, promoted safe car travel with his advertisements: "Clunk, click, every trip." To preflight or not is certainly not life threatening, but any process that promotes a trouble-free, win-win workflow gets my vote. Here's to a new motto: "Check RIP, before you ship."