Press Release: Electrical Contractor Magazine Boosts ISC Content
BETHESDA, Md.--(BUSINESS WIRE)--A new video from ELECTRICAL CONTRACTOR magazine fast-forwards the informational needs for integrated systems contractors (ISCs) - spiked by rapidly transforming building systems in a $30 billion market.
ISCs now comprise the 70 percent of electrical contractors (more than 62,700) who specify, install and service fully integrated, high-performance building systems in commercial, industrial, institutional and residential markets.
To meet their unique needs, the magazine's supplement, Integrated Systems Contractor, has increased its multimedia content across all of its channels - including its bimonthly print edition, its website, new e-newsletters and a mobile app available through the iTunes Store, Google Play and the Amazon App Store in iOS, Android and Kindle versions.
"As building systems are rapidly transforming, only the electrical contractor can make the critical connection between the facility's electrical power supply and low-voltage systems," said ELECTRICAL CONTRACTOR Publisher John Maisel. "And only our ISC supplement meets the specific needs of this highly specialized audience," he said.
According to the magazine's latest market research, electrical contractors make specific system and brand decisions more than 70 percent of the time across the electrical spectrum - including security, fire, life safety, communication, lighting control, building automation and systems integration.
Eighty percent report a high or medium influence on overall electrical systems design; 70 percent perform design/build work, averaging 43 percent of total firm revenue; electrical contractors sit earlier and more often at the design/specification table; 46 percent of electrical design/specs are delivered incomplete, which the electrical contractor finalizes; and 75 percent of electrical specs are multiple/or equal, for which the electrical contractor makes the final decision.
Maisel said three primary industry drivers inspired Integrated Systems Contractor: the perception of a building itself as an integrated system replacing the older, siloed systems; how buildings are designed and delivered; and the building owner's increasing demand for single-source responsibility for all systems-traditional power and low voltage.