Press Release: Georgine Anton Named Executive VP/GM At Meredith Xcelerated Marketing
DES MOINES, IA/NEW YORK, NY (October 28, 2015) – Meredith Xcelerated Marketing (MXM) announced today that Georgine Anton has been promoted to Executive Vice President, General Manager. In her new role, Anton will oversee all aspects of MXM, the leading content-powered, customer engagement agency which is part of Meredith Corporation (NYSE: MDP).
Anton previously served as MXM’s Executive Vice President/Chief Client Officer, where she was responsible for ensuring that MXM’s large-scale clients maximized its rich offerings and extensive assets across multiple media channels and disciplines.
“Georgine is a proven leader who understands the complex issues and challenges facing brand marketers,” said Tom Harty, President, Meredith National Media Group. “She is always raising the bar in terms of client service, and has a passion for results-driven programs. We feel confident that Georgine, along with the senior leadership team at MXM, will continue to grow MXM in new and exciting ways for our clients.”
Anton has spent more than 15 years at Meredith, helping major marketers such as Kraft create a series of innovative products in the mobile, digital and custom content areas. Her other experience includes serving as SVP, Atlantic Media Company, where she was responsible for establishing its marketing services division, and as Managing Director of Time Inc.’s custom publishing division.
“I am excited about the opportunity to lead the incredibly talented team at MXM and am looking forward to building our business in new and exciting ways,” said Anton. “Brand marketers truly value great content that engages them with their customers, and we will continue to remain focused on being the best-in-class agency for content marketing on all platforms.”
Meredith Xcelerated Marketing is the leading content-powered, customer engagement agency that has provided fully integrated marketing solutions for some of the world’s top brands, including Kraft, Lowe’s, Chrysler and NBC Universal. In 2014, MXM was named Content Marketing Agency of the Year by the Content Marketing Institute. Through its rich 40-year history, MXM has established itself as the dominant force in custom content and customer relationship marketing. MXM employs more than 575 people globally and is part of Meredith Corporation, the leading media and marketing company serving 100 million unduplicated American women and two out of three American Millennial women.
Anton holds a Bachelor’s Degree in Political Science from Saint Lawrence University and an MBA from New York University’s Leonard N. Stern School of Business.
ABOUT MEREDITH CORPORATION
Meredith Corporationhas been committed to service journalism for more than 110 years. Today, Meredith uses multiple distribution platforms – including broadcast television, print, digital, mobile, tablets and video – to provide consumers with content they desire and to deliver the messages of its advertising and marketing partners.
Meredith’s National Media Group is the leader in creating content across media platforms in key consumer interest areas such as food, home, parenthood and health through well-known brands such as Better Homes and Gardens, Parents, Shape and Allrecipes. The National Media Group features robust brand licensing activities, including more than 3,000 SKUs of branded products at 4,000 Walmart stores across the U.S.
Meredith’s Local Media Group includes 17 owned or operated television stations reaching 11 percent of U.S. households. Meredith’s portfolio is concentrated in large, fast-growing markets, with seven stations in the nation’s Top 25 – including Atlanta, Phoenix, St. Louis and Portland – and 13 in Top 50 markets. Meredith’s stations produce approximately 650 hours of local news and entertainment content each week, and operate leading local digital destinations.