Press Release: Keywee Signs 100th Publishing Customer, New York Media
NEW YORK, NY—(Marketwired - Dec 15, 2015) — Keywee announced today that it signed New York Media, the publisher of New York Magazine and digital properties including Vulture, The Cut and Grub Street, as its 100th customer in the publishing segment. New York Media is using Keywee's content marketing platform to drive social engagement and reach new audiences with its content via paid distribution on platforms like Facebook.
Keywee has signed an impressive list of publishing customers since launching its platform in March. Other Keywee customers in the segment include: The British Broadcasting Corporation (BBC), Condé Nast, National Geographic, The New York Times and Slate. In fact, seven out of the top 10 newspapers in the United States now use Keywee. In addition, leading retailers and brands also tap Keywee for their content marketing initiatives.
"At New York Media, we leverage platforms like Facebook for content distribution and strive to reach new audiences and maximize our social engagement," said Ken Sheldon, executive director of audience development at New York Media. "Keywee has allowed us to better achieve our goals in these areas more cost-effectively and efficiently than we could ourselves."
Content distributed by Keywee accounts for more than 600 million impressions a month and delivers around an eight percent click-through rate (CTR) — approximately four times higher than the organic CTR of the same content. Using text-mining technology and a vast database of historical content performance to target — and distribute content to — audiences on platforms like Facebook, Keywee is changing how publishers leverage content to achieve business goals. Keywee's content marketing platform helps publishers grow their audience, increase social engagement and sign up more subscribers.
"There are significant shifts occurring in content marketing. In particular, the majority of content is being consumed in the mobile apps of platforms like Facebook, Twitter, Apple and Google. They are the new browsers. Publishers realize this, and they are making big investments to get their content in front of audiences across these platforms to drive business results," said Yaniv Makover, CEO and co-founder of Keywee. "Keywee leverages data to find the best audiences across these platforms for content based on a publisher's specific business objectives."
Keywee offers publishers and marketers a new approach to content distribution and performance measurement. Its revolutionary platform employs advanced text-mining technology and a vast database of historical content performance to help publishers, retailers, and brands find the audiences most likely to meet specific business goals for their content. Backed by leading investors including Eric Schmidt's Innovation Endeavors and Marker LLC, as well as The New York Times Company, the company is headquartered in New York and Tel Aviv. To learn more, visit www.keywee.co or follow us at @GoKeywee.