Press Release: Moffly Media Selects ONEcount For Its Data Management Platform
Norwalk, CT—September 8, 2015—Mofy Media of Westport, CT has selected ONEcount for their Data Management Platform needs and looks forward to growing their audience and expanding digital advertising revenue by utilizing ONEcount's powerful unifying platform and marketing automation toolkit.
The move will allow Mofy's leading regional magazine brands to consolidate multi-channel reporting for their advertisers, while providing better targeting opportunities for editorial and advertising messages.
Mofy will use ONEcount's DMP-based e-mail engine for newsletter distribution and the Revive Adserver system for banner ad management. ONEcount will be integrated with Mofy's fulfllment partner, Strategic Fulfllment Group, for integrated identity-based targeting and tracking.
“ONEcount is an essential part of eforts to touch our customers and understand their interests. It leaps a gap of customer knowledge, creating insight and new marketing opportunities. We are delighted to partner with GCN Media Services with their record of audience focused ideas to improve media business processes, audience and revenue streams. The team at GCN makes our integration worry-free.” says Jonathan Mofy, President of Mofy Media.
Connecticut-based Mofy Media provides the communities it serves with lifestyle resources, information and insight to help them make the most of living in Fairfeld County, Connecticut. The company the leading authority on this afuent area and its infuential citizens. Their publications, events, websites and partnerships refect the communities' values of excellence, integrity and sophistication.
Mofy Media is now uniquely positioned to be able to beneft both their advertisers and their growing audience content and advertising that is more tailored to the specifc needs of each user. Advertisers will get access to more intelligent targeting and audience segmentation, while Mofy Media will increase the value of their inventory by demonstrating a more in depth understanding of their audience.
ONEcount tracks behavior across all of Mofy Media's properties, building sophisticated user profles and converting “unknown” visitors into “known” users. That data can be used for a variety of marketing efforts including cross-channel promotion, event registration and subscription renewals for both print and digital.
The partnership with ONEcount advances Mofy Media's vision of developing more proftable campaigns through deeper knowledge of their audience's engagement while reducing the complexity of managing multiple databases. Making the most of Mofy Media's audience data to improve personalization will give consumers a more meaningful relationship with the brands they have grown to love with content that is more relevant across all their online interactions.
“We greatly admire Mofy Media's initiatives and eforts and we are excited to be the platform powering their new customer and advertising experience across their marketing channels” says ONEcount president Joanne Persico. “ONEcount and Mofy Media share the vision of uncovering new ways to make marketing more efective and audience engagement more meaningful, we look forward to this partnership and delivering on that vision.”
ONEcount is the data management platform that was specifcally designed for media companies. The software features a powerful targeting engine that can be used to target content and banners against both behavior and identity. One of the key benefts of ONEcount is its ability to convert unknown web visitors into "known" visitors, allowing greater segmenting and higher ROI. ONEcount's DMP makes your audiences more valuable to advertisers. We help you see who is doing what, where and when, giving you instant access to data that was once relegated to diverse silos held by multiple vendors. ONEcount is the only solution on the market that was developed from the ground up as a complete DMP platform.
About Moffly Media
Mofy Media celebrates the communities of Connecticut’s famed Gold Coast and creates value for consumers and businesses who live, work, play and do business there. To achieve this, we immerse ourselves in the towns and cities of the Gold Coast with evolving print, digital and event products that bring people together. Its award-winning products include six regional luxury lifestyle magazines; Greenwich, Stamford, New Canaan-Darien-Rowayton, Westport-Weston-Wilton, Fairfeld Living and at home in Fairfeld County. The company publishes a dozen digital channels that include ilovefc.com (Fairfeld County's go-to resource for lifestyle events, dining and shopping), GreenwichAfair.com, and BestOfGoldCoastCT.com.