Still Fit to Print
There are signs that the market likely hit bottom and is beginning a slow recovery. We don't anticipate 2010 to be a robust year, but we do expect forward progress. I think the pressing question is how far the industry is able to recover over the next year or two, and how many changes are permanent, versus short-term reactions to a crisis. We remain upbeat about the future.
Sheehan: It is more than the recession that has affected the printing industry—we are in the midst of a major business model shift that will permanently change the way we go to market. Therefore, we look for opportunity rather than improvement, and have capitalized on it with investments; for example, in new co-mail capacity to mail thin books, and in color innovations such as G7 and image enhancement to save resources and produce an improved product on less-expensive paper.
What was big for your company during the past year? Any new directions, acquisitions or upgrades?
Angstrom: We have installed new presses and new binding lines to support productivity and improved product. We are ISO 9001:2008 certified and, as such, review our operations continually for improvement.
Simon: We are charging headlong into creation of capable, comprehensive, scalable, world-class solutions for content creation and archiving. We see ourselves as content providers to our clients on the digital front just as on the mechanical front, with a goal to deliver a broad-based resource to provide the marketing advantage of print and digital combined. Print and digital work very well together, and we are going to use them in distinct ways to do what customers want to do—deliver a message.
We have entered into a number of strategic partnerships in the last year. We've partnered with Mark Logic and Atex Polopoly on the content management side [for content repository and Web CMS/text mining]. We've formed a relationship with Omniture for e-mail marketing.