Publishers looking to install a SWOP (Specifications for Web Offset Publications) certified proofing system to meet their internal standards have another choice to consider.
Kodak Polychrome Graphics, Norwalk, Conn., recently had its Matchprint Inkjet proofing system SWOP certified. Inkjet is the latest addition to the Matchprint line. The certification validates Matchprint Inkjet as a system capable of producing color proofs, says Rob Pipe, worldwide product manager, color proofing for KPG, in Norwalk.
"Our customers [now] have the confidence that when they use a SWOP certified proof, they can send that [proof] to press without any unexpected surprises," Pipe says. "The competence of the pressman can match it."
KPG introduced Inkjet in January of last year, and while users accepted the proofing system, Pipe says SWOP certification helps the communication process.
"SWOP certification is almost a requirement within the publication arena in the marketplace," Pipe says. "When we show that [sample] proof to our clients, it makes the whole color communication discussion go much more smoothly if [the printer] can say that this is a proof that has been SWOP certified."
In addition to Matchprint Inkjet, SWOP certification was also bestowed on KPG's monitor proofing system, Matchprint Virtual, an on screen proofing system that doesn't produce a hard copy. Its five other systems were recently re-certified.
Certification requires manufacturers to submit a SWOP application data sheet and representative proofs. On the application data sheet, manufacturers must provide directions for producing proofs as closely as possible to the appearance of the SWOP Certified Press Proof.