Publishers Get Smart Innovation with new Augmented Reality Service from Fry Communications
The Layar Creator, a self-service drag-and-drop Augmented Reality campaign builder, is the easiest and most versatile tool for publishers to make their print interactive. The Layar Creator enables them to add videos, Facebook "Like" buttons and direct purchase links to their printed assets. The latest feature is HTML Widgets, enabling HTML functionality in Augmented Reality. This is used for live Twitter feeds, slides shows or dynamic pricing in catalogs.
Layar was founded in June 2009, and has offices in New York and in Amsterdam, The Netherlands. The company’s shareholders include Intel Capital, Sunstone Capital and Prime Ventures.
About Fry Communications, Inc. (www.frycomm.com)
With a heritage in print and a focus on new technology, Fry Communications, Inc. has continually expanded and diversified to meet the needs of its customers. As one of the nation’s largest privately held integrated communications companies, Fry provides category-leading solutions in publishing and marketing services to its growing customer base. Through the Fry Family Network™, an integrated association of family-owned companies, Fry consultants integrate solutions from traditional print and distribution to progressive digital device delivery and custom web publishing, effectively bridging the gap between today and tomorrow.
Source: Press Release