Publishers Take Note: Demand for Marketing Services Is “Growing Exponentially”
The combined agency's client list will include Abbott; Allstate; BMW; Baylor Health Care System; Delta Faucet; Enterprise Holdings, Inc.; Express Scripts; The Ritz-Carlton; Kohl's; Motorola; Nestle Purina Pet Care Company; Post Holdings; WebMD; and UPS. Its combined 2015 revenue will place it in the top 100 agencies in the U.S and the top 12 independent agencies.
With access to $400 million in available capital, the combined business has national and global expansion plans with the focus on the West Coast, Europe and the UK to start, where there are plans to make a significant acquisition in complementary businesses in the next 12 months.
The Wicks Group of Companies worked with Manifest Digital and McMURRY/TMG (it brought together McMurry and TMG in 2013) to structure and execute the transaction. Manifest will be led by Jason Benedict, CEO of Manifest Digital since 2006. Joining the management team is Jamie Anderson as Chief Strategy Officer. He was formerly Director of Brand Strategy and Customer Experience at Sapient Nitro.
The combined offering of McMURRY/TMG's content expertise and resources with Manifest Digital's deep knowledge of user-centered experience design, digital expertise, and short-form content was client-driven and will enable Manifest to create pioneering work across all channels.
Manifest will also feature new specialized disciplines, including the healthcare industry-focused Manifest Life. "We are thrilled to join with McMURRY/TMG." Benedict said. "Our clients are looking for new ways to engage with their customers. As a result, the demand for fantastic user experience is growing exponentially. And when wonderfully crafted experiences are joined with amazing content the result is incredible business results for clients."
"Jason is a visionary and well known within digital and technology circles." said Dan Kortick, Wicks Managing Partner. "We have known each other for a year now and I admire his leadership and entrepreneurial spirit. I look forward to working with him to take the company to the next level where Manifest will be one of a select group of strategic agencies that can offer content and experience design-and perhaps the only one to do so exceptionally well."