Innovation, ROI and Weathering a Stormy Economy Dominate Conversations at the 2009 Publishing Business Conference & Expo
(April 3, 2009, Philadelphia, PA) -- In a time in which trade shows and conferences are shrinking or being canceled in virtually every industry, nearly 1,500 publishing executives came together March 23-25 at the 2009 Publishing Business Conference & Expo in New York City to tackle the toughest issues facing their businesses today. Produced by Book Business and Publishing Executive magazines, the Publishing Business Conference featured nearly 100 speakers and 60 conference sessions.
"It is a difficult time for event producers, and most events are obviously being hit hard by the economic challenges facing their attendees and exhibitors. So, we weren't sure what to expect this year, but we felt that it was more important than ever for us to hold this event-to provide strategic and tactical guidance for publishers, to show them what technology and solutions are available to them to help them cut costs and improve their businesses, and to provide a forum for them to share their challenges and ideas with their peers in the industry," says Noelle Skodzinski, editor-in-chief of Publishing Executive and Book Business, and the conference director.
"And, it turned out to be one of the best Publishing Business Conference & Expos ever. In a time of so much doom and gloom, people actually left the conference optimistic, motivated and armed with greater insights on how to move forward through these challenging and transformative times. It was really an amazing three days," she adds.
Conference highlights including a Monday morning keynote address delivered by NPR economic experts Adam Davidson and Alex Blumberg in which the duo detailed what led to the economic meltdown and what might happen next. Davidson and Blumberg then interviewed leading publishing CEOs -- David Steinberger of The Perseus Books Group and Don Pazour of Access Intelligence -- in a candid Q&A on leading a company through these trying times. Monday also provided magazine publishers with techniques to leveraging existing technologies to improve workflow efficiency with the annual IDEAlliance Proofing Summit.