Innovation, ROI and Weathering a Stormy Economy Dominate Conversations at the 2009 Publishing Business Conference & Expo
Tuesday's highlights included a poignant keynote panel debating the implications of the Google Book Search settlement for book publishers, and a high-level panel discussion centered on steering magazine publishing companies through the transformative shifts in the media industry.
Attendees were vocal about the success of this year's event.
"Thank you for not canceling this conference!" said Michael Norris, senior analyst, SIMBA Information. "It has never been more important to gather as a group to talk about problems and solutions."
"This seminar was incredible and worth flying all the way from Los Angeles to New York to hear it," remarked Nicole Shell, Bridge Publications Inc., of one session. "It covered exactly what I wanted to know ... and provided tools and contact personnel to help us in the future. Thank you!"
Attendees not only discussed and debated the most pressing issues facing the book and magazine publishing industries today, but also walked away with strategies, tips and tactics to help their companies grow, profit and succeed. The Publishing Business Conference & Expo organizers increased their already-heavy focus on providing practical strategies this year, and this year's conference them, Your Publishing GPS, reflected this focus.
"Excellent program - with a visionary and nuts-and-bolts approach," remarked attendee Florrie Kichler, president of the Independent Book Publishers Association.
The event also included a two-day expo which hosted more than 70 of the industry’s top technology and service providers including Atex, Datatrax, Follett Digital Resources, Foster Printing Service, SendMyAd.com, Content Data Solutions, Managing Editor Inc., Hewlett-Packard, Nstein, InfoPrint Solutions, Texterity, Blue Toad, Quark, Publishers Press, Democrat Printing, Quebecor World, WoodWing Solutions, Cascades Fine Paper and many more. The digital edition of the show guide can be downloaded at www.PublishingBusiness.com.
"Our exhibitors were extremely happy with the quantity and quality of the audience walking the expo floor," says Mark Hertzog, VP/Group Publisher of Book Business, Publishing Executive and the show. "There was a constant buzz of networking between exhibitors and publishers evident the entire time."