FastStats: Industry Statistics You Can Use
Good News on the Pay Front?
65% of Web users have paid to download or access content from the Internet, a recent survey finds. Of these, 18% have paid for a digital newspaper, magazine, journal article or report—a higher percentage than those who have paid for videos, ringtones, digital photos, e-books or podcasts. 33% report paying for digital music, 21% for mobile apps and 19% for games, though only 11% say they've paid for premium content on websites that have other free material.
Percentages are similar for women and men in all content categories except software, which men are more likely to purchase. The typical user spent $10 a month on Web content.
Source: Telephone survey of 755 Internet users conducted by the Pew Internet and American Life Project from Oct. 28 to Nov. 1, 2010.
75% of respondents to a recent survey say their preferred news source is traditional media. While most prefer to get local news from TV or newspaper websites, 83% say a paywall on those sites would send them elsewhere. Of all media platforms, respondents most frequently "dislike" or "strongly dislike" to see advertising on: mobile (63%), e-mail (57%) and social media (44%).
Source: AdAge/Ipsos Observer online survey of 1,000 U.S. consumers conducted in mid-January.