Tactics for Building Profitable Events
When all is said and done, these experienced event organizers say the No. 1 goal is to cater to subscribers’ needs and desires. And it matters. “Events are no joke,” says Schwartz. “I mean, for us we’re talking a $16 million-dollar business, and that’s a lot more than most publications pull in alone.” PE
Sharon R. Cole is a Philadelphia-based freelance writer.