FastStats: Publishing Industry Statistics You Can Use
There's No Place Like Home
The great promise of mobile is that it is… mobile, which is why we hear so much about the potential for reaching audiences anytime and anywhere with stuff like location-based advertising. According to a recent study, however, most mobile news is consumed at home. When mobile users were asked where they get their tablet news during the week, 85% of respondents said at home, 11% said at work, and 3% said while commuting or in transit. Even more surprisingly, 58% of smartphone users primarily consume news at home, 29% at work, and only 9% in transit.
"In short," the report says, "while mobile technology allows people to get news on the go, relatively few people do so."
Source: Pew Research Center's Project for Excellence in Journalism in collaboration with The Economist Group.
Billions and Billions
Wow. Worldwide use of mobile phones now tops 6 billion, according to the International Telecommunications Union. Developing economies in Brazil, Ghana, Rwanda and Kenya saw double-digit growth in 2011, while China and India each have one billion active cellphone subscriptions.
The reason for the explosion? The falling cost of mobile data plans, especially relative to home broadband accounts. For vast numbers of the world's people, getting online means getting a phone.
When ranking countries' information and communication technology (ICT) score, which measures access, use and skills, the study put South Korea at the top, followed by Sweden, Denmark, and Iceland. Japan ranked 8th, and the U.S. came in at 15th, just ahead of Germany.
Source: International Telecommunications Union's Annual Report, "Measuring the Information Society 2012."
Between Facebook, Twitter, Yahoo, Reddit and all the rest, there's an awful lot of content sharing going around. Most of it, however, happens through copying and pasting rather than social share buttons, according to a new study from Tynt (which, in the interest of full disclosure, is in the business of inserting URLs below pasted content). In a study of more than 600,000 Web publishers, Tynt found that 82% of content shared online is through copy & paste, representing "abundant user engagement that often gets overlooked."
"This common behavior stems from users highlighting text or images on a Web page, copying it to their clipboard, and then pasting it into e-mails, blogs, Facebook, Twitter, and more," says a press release. According to the study, 88 percent of material copied is text.
- James Sturdivant