Q&A With Paul Bozuwa, President & COO of Dartmouth Printing Company
Are you having to educate customers about printing and distribution more than you used to?
Yes, over the years the magazine publishing industry has seen a reduction in production staff and a larger emphasis on ad sales and subscriptions. We have always focused on educating our customers, and will continue to, with experienced customer service and digital prepress representatives. Recently, we've started to bring information to our publishers through targeted webinars and newsletters, too.
What do you think will happen to the U.S. Postal Service? How viable will it be as a means of distributing publications?
The financial woes of the post office are well known and documented. We are seeing the impact for ourselves and our publishers as rates continue to go up and service in some instances declines. In response we offer counsel on postal matters through a well-informed, in-house resource and by using mechanisms like co-mail to offset the postal increases.
What are some new ways that publishers should be looking to their printers as partners for help, advice, solutions?
We feel that publishers should look for the complete package in a content distribution provider, and then really tap into the resources available. We want to be that one-stop shop that serves not only as an experienced, quality-driven provider, but one that that continues to grow and shape our services to meet our publishers ever-changing needs. For us, that means listening to our customers, educating ourselves, and demonstrating that we have our customers' best interests at our core. It's a balance of products (print, digital, mobile), services (the aforementioned publisher tools, postal/mailing expertise, and relevant market information), and personal attention.