Quad/Graphics Launches Branded iPad Apps
SUSSEX, WISCONSIN, June 9, 2010 — Magazines, catalogs and retail advertising can now be published for the Apple iPad, iPhone and iPod Touch from the Quad/Graphics Digital Edition platform. The solution gives Quad/Graphics' clients the ability to distribute content by print and mail, Digital Edition, and branded Apple apps.
Quad/Graphics provides publishers and catalogers with a client-branded iPad application, developed by ePublishing partner YUDU Media, which focuses on providing the highest quality user experience for customers. These apps are made available online at the Apple store, where Quad/Graphics clients can provide them for free or set their own sale price.
Just like Quad/Graphics' current Flash-based Digital Edition electronic publishing offering, formatting a digital magazine or catalog is an extension of Quad/Graphics' premedia services, which optimize application files or PDFs for multi-media output. Quad/Graphics' technicians convert and reformat content supplied by magazine publishers and marketers to publish to the app - resulting in dynamic page-layout views with rich media as well as a customizable "text version" capability, which enables users to view just text optimized for the size and orientation of the device's screen.
"Our new Quad/Graphics iPad App solution is all about creating value for our clients and helping them engage and connect with customers in new ways, as well as generate revenue by enhancing print communications," said Joel Quadracci, Quad/Graphics Chairman, President & CEO. "This new branded app solution for the iPhone, iPad and iPod Touch is the latest example of how Quad/Graphics is uniquely positioned to partner with our clients to manage and optimize their content across multiple media channels and platforms."
About Quad/Graphics Digital Edition
Quad/Graphics Digital Edition opens the door to a new world of electronic publishing possibilities for publishers, catalogers and marketers. Quad/Graphics Digital Edition is the result of a partnership between Quad/Graphics, a leading printer of catalogs, magazines and other commercial products, and YUDU Media, a world-leading provider of digital publishing solutions for web, iPad and iPhone. The two companies entered into a strategic alliance in October 2009 that made Quad/Graphics a minority shareholder of YUDU Media.