Reprints! Reprints! Reprints!
Again, turnaround time is a strong motivator. A digital file that comes in on a Monday (either via ASAP's FTP site or on diskette) will be processed the same day; bluelines will be complete by Wednesday morning, and the job will be printed by the end of the week.
Quicker turnaround time will also have a trickle-down effect on other costs and procedures. If a job is completed faster, ASAP can employ less-expensive means for shipping the job to the buyer. Instead of overnighting the product, ground shipping offers a more economical option.
Slightly ahead of the game, FosteReprints, Michigan City, IN, has already implemented CTP with the initial installation of a Creo Trendsetter (a second Trendsetter is forthcoming). Since establishing CTP, Carm Henderson, FosteReprints' customer service manager, states that 60 percent of the company's jobs are now run computer to plate.
"Anytime you bring in new equipment, you have a learning curve on both how to operate the system as well as how to manage the system. We feel that we've made it through the learning curve now, and our system is fully operational," concludes Henderson. To accommodate client requests for digital proofs, FosteReprints has also installed a Creo Spectrum proofer, and will be signing up with WAM!NET within the month.
Bringing in CTP equipment is the easy part, cautions Henderson. Encouraging die-hard analog publishers to convert is a bit more difficult. Therefore, FosteReprints will continue to offer both analog and digital manufacturing. "I don't think we'll ever get completely away from film," Henderson predicts. "But at least we have the capability of providing both services, and we feel that's really important."
Other reprints companies are treading more lightly around CTP. While Mussman and Osborne-McKean of PARS International are very aware of the CTP perks and will accept jobs in digital form, they prefer to remain cautious. From their perspective, many publishers have not yet adopted CTP.