Reversal of Fortune
From my perspective, the answer is clear. The conditions don't exist for an online reverse auction market to make sense in print procurement today. There's a more effective way for print buyers to save money, and add value for their companies.
I suggest buyers travel the more difficult path, and invest time reaching out to print partners. Have them suggest ways they can help you and your company save time and money through process and product re-engineering.
- Gary Pawlaczyk
Gary Pawlaczyk is VP of sales & marketing for Pictorial Offset Corp., in Carlstadt, N.J. He can be reached at GPawlaczyk@PictorialOffset.com.