Rodale Inc. and BermanBraun Launch Premium Lifestyle Channel on YouTube
· Woman v. Workout: In each episode, our fearless female host accepts a new fitness challenge tackling all types of exercise, from doing back flips on skis to mastering Capoeira - and manages to keep her sense of humor.
· Health Decoder: its time to get real with health and fitness advice. This show will debunk common myths and misconceptions. Does cracking you knuckles cause arthritis? Will eating at night make you fat? Health Decoder gives it to you straight.
About Rodale Inc
Rodale is a global lifestyle company with a mission to inspire and enable people to improve their lives and the world around them. Through a broad portfolio of leading media properties, Rodale reaches more than 70 million people around the world through multiple distribution channels, including magazines, books, online, mobile, e-commerce, direct-to-consumer, and video. The company is widely regarded as a digital leader in the areas of health and fitness, expanding its reach through an ever-growing list of award winning mobile applications, digital magazine subscriptions and partnerships. Rodale also publishes some of the best-known health and wellness lifestyle magazine brands, including Men's Health, Prevention, Women's Health, Runner's World, Bicycling, Running Times, and Organic Gardening, and is the largest independent book publisher in the United States, with a collection of bestselling titles, including Al Gore's An Inconvenient Truth, The End of Overeating: Taking Control of the Insatiable American Appetite, Eat This, Not That! and Flat Belly Diet. Rodale is also a leader in direct-response marketing with more than 27 million active customers in its database. To learn more about Rodale, visit www.rodaleinc.com.
BermanBraun is an independent media company with three divisions -- television, feature film and digital -- which create and exploit entertainment content and advertising solutions across all platforms throughout the world.