Press Release: Rumble's New Product Arms Publishers With the Knowledge And Tools Needed to Realize Full Potential of Mobile Properties
June 11, 2015 - New York, New York - Rumble, provider of the Smart Mobile Management SystemTM, today announced the availability of Content Business Insights (Content BI) and Personalization, two new product suites that arm publishers for better performance in the fiercely competitive mobile landscape.
At a time when mobile monetization presents a significant challenge for publishers, the Rumble Content Business Insights Suite offers unprecedented insight into content performance, demographics and revenue optimization. Within Content BI, publishers can view performance/trends across mobile properties, channels, content and authors, re-order or change content in real-time, predict the impact editorial decisions have on revenue and leverage more than 35 data points to inform audience segments and drive greater value from ad targeting.
Publishers looking to create higher-value experiences can use Rumble Personalization to build and target content and presentation experiences to the audience segments defined through Content BI. Further, they can customize engagement tools, like push notifications, to maximize impact for each user.
"Publishers have a serious mobile problem and they need to fix it, fast," said Uyen Tieu, Chief Revenue Officer and Co-founder of Rumble. "We launched our Mobile Management System to address issues like stability and integration fatigue that put a drain on resources and stand in the way of innovation. Now, with Rumble Content BI and Personalization, publishers are further empowered with the insight to inform editorial decisions and the tools to instantly carry out those decisions. We're giving them the data and control they need to move the needle on mobile revenue."
"It's no secret that the transition toward mobile from the desktop challenges many publishers. They're struggling to capture value from their mobile readership to the degree they should, and it's clear that to remain competitive they need to find new approaches," said Gordon Crovitz, former publisher of The Wall Street Journal and advisor to Rumble. "By systematically eliminating the obstacles that impede mobile revenue, most notably the lack of data and control, Rumble is clearing the path for a more profitable mobile business."