17 Tips for Publishing Better, Faster and Cheaper
Looking back, 2006 has been a relatively good year for many publishing companies. If you review the ongoing Publishers Information Bureau reports, it appears overall consumer-magazine ad revenue is up over previous years, and digital revenues continue to climb to help offset print losses of the last few years that for a number of business-to-business and consumer publications have yet to be recovered. Smart publishers, however, aren’t relying solely on revenue to drive profits. Rather, they’re continuing to focus on best practices in publishing processes and technological implementation to become more efficient and cut costs. Publishing Executive
Control the creative process
Workflow bottlenecks are often caused in the earliest worklfow stages. Steve Shinnick, vice president of sales, All Systems Integration, Inc.—a systems integrator that specializes in printing and publishing technologies, Woburn, Mass.—says publishers can forgo many workflow glitches with a few preparatory steps.
Address seemingly “minor” problems.
“Control versions of your assets and fonts. Eighty percent of workflow slowdowns are caused by image-version and font-access issues,” Shinnick explains.
Treat content creation as you do other workflow components.
It’s a smart idea to schedule content creation—setting milestones and deadlines for the creative process just as a publisher would for the production process, suggests Nicole Anastas, production manager, Taunton Press, Newtown, Conn.
“It is crucial to maintain your internal—and external—design and production schedule, for cost, efficiency and sanity,” she stresses.
Invest in tools to help communication.
Communication is essential to any workflow. Fortunately, there are some great tools available to enable electronic communication.
For example, Bob Wiemers, operations director, magazine division, Boy Scouts of America, Irving, Texas, suggests employing publishing platforms—such as Adobe Creative Suite or Quark’s QPS (Quark Publishing System)—that allow editors to input copy while designers work on the layout.