SHAPE Magazine Breaks Record for Mobile Sweepstakes Entries Using a 2D Barcode
"The SHAPE campaign shows advertisers just how valuable the combination of magazines and mobile can be," said John Puterbaugh, CEO of Nellymoser. "Mobile extends the reader engagement with interactivity at the time and place in which the reader is most interested."
Editor's Note: For more on how 2-D barcodes can shape sweepstakes and mobile marketing campaigns, don't miss our upcoming webinar on Dec, 13, "2-D Barcodes: Scanning the Horizon for Publicity and Profit." To attend, click here.