Mr. Magazine's M.O.: Size Does Matter
Weight and Volume, Too …
Hunger magazine is a new title from the United Kingdom and it weighs at least 3 pounds, I kid you not. It is as heavy, if not heavier, than the September issues (and, I can easily say, the March issues) of the women's fashion titles. Holding those magazines in one's hands adds a feeling unlike any on a tablet, invented or in the process of being invented. The weight and volume of those magazines give you three-dimensional tactile feelings that do not exist on the tablet.
Tablets are competing to create very light machines with very little depth. Printed magazines are doing just the opposite. They are creating "heavy" experiences that you can feel with every issue and every page as you flip through them. Magazines are 3-D without the need for special eyeglasses. They are real 3-D, not virtual 3-D.
The size, weight and volume of a printed magazine will continue to provide a "real experience" that goes beyond "good content." So, if you are in the mood for some reading, grab your tablet and read. But, if you are in the mood for a "great experience" that you can enjoy with all your senses, pick up a copy of an ink-on-paper magazine and judge for yourself. Who said all experiences are created equal? Enjoy. PE
Samir Husni, aka Mr. Magazine™, is founder and director of the Magazine Innovation Center at The University of Mississippi's Meek School of Journalism and New Media. He can be reached at firstname.lastname@example.org and can be followed at MrMagazine.com.
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