Source Interlink's Motor Trend Rolls Out New Version of Google TV App
Special interest media publisher Source Interlink Media, LLC (SIM) has released a new version of their Motor Trend Google TV App, available in the Google Play app store. This program features a line up of eight individual shows and an “Extras” section featuring clips from the Motor Trend archives.
Google TV apps allow users to easily access select channels on mobile devices or on TV through a set-top box. Digital Director of the Motor Trend Automotive Group Michael Floyd describes the Google TV app as, “very similar in scope to the kind of apps that you would download on a smart phone … but instead of any words or photos, it's videos.”
Each show has its own distinct style in order to attract a broad spectrum of auto enthusiasts. For example, the show "Ignition" features test drives of the newest and most popular cars, while "Head 2 Head" matches competing cars against one another to conclude which is best.
Muscle cars and motorcycles are also areas of interest. The show "On Two Wheels" illustrates the workings of the world’s greatest bikes. "Hot Rod Unlimited" depicts the editors of Hot Rod, Car Craft and other auto fanatics racing and cruising in the “biggest and baddest” American muscle cars. All of the programs on the app are updated regularly and Motor Trend strives to offer the greatest amount of material for viewers to choose from.
“We have a huge YouTube channel,” states Floyd, “approaching 180,000 subscribers and about 180 million viewers since the channel [was] launched.” On the YouTube channel viewers are able to interact directly with Motor Trend through a commenting feature, through which the brand gets thousands of comments and likes. In addition to this, Floyd says program hosts such as Wide Open Throttle's Jessi Lang interact directly with viewers, previewing future shows or offering feedback on current shows.
The app has seen over 30,000 installs since it went live in late May. Motor Trend is one of the leading brands in automotive publishing with a readership of 7 million and international recognition.
The Motor Trend Google TV App allows audiences to watch their preferred automotive shows in high definition with enhanced user interface. Viewers can toggle between shows and tag favorites for later viewing. Detailed descriptions are offered for each program. Floyd describes the structure of the app as, “basically nine separate sections, eight episodes and then our extra section where we have all of our great archive video editorial.”
“Each show has its own specific channel you can click on, share on Facebook or Twitter and also save to your favorites folder to look at later,” he said, engaging consumers and creating a form of social media-connected television. Additional links are also provided for viewers who are interested in obtaining content related to the particular program they’re watching
Motor Trend videos are also promoted in print, on iPad apps, on all Motor Trend’s mobile and social channels, and on the motortrend.com site. This “symbiotic relationship” Floyd describes between the videos, print magazine and website comes from the brand-focused approach Motor Trend has developed. Through this relationship, Motor Trend’s many videos are used to promote, “what we are doing in the magazine and website and who we are as Motor Trend,” states the digital director.