SourceMedia Announces New 'American Banker' Media Platform
(Press Release) NEW YORK, NY--(Marketwire - Jul 18, 2011)— SourceMedia announced it will launch the new American Banker media platform on July 18th. The foundation of the media platform is a trio of elegantly designed state of the art media experiences for Web, print and tablet subscribers. These initiatives, supported by exhaustive market research, will solidify American Banker's position as the leading financial services brand, making it the most-accessed and trusted media resource in the marketplace for online, print, mobile, tablet and event solutions.
The New Web Experience
American Banker is the premier media brand for banking industry professionals and the cornerstone of SourceMedia's commercial banking strategy. The new American Banker web site will focus on creating immersive user experiences by combining world-class content, rich media, new bank-management reports and an expanded suite of tools. The new web site incorporates all of SourceMedia's banking content and brands, including American Banker Magazine (formerly U.S. Banker) and Bank Technology News, to give users the maximum coverage of the full breadth of the commercial banking and financial services ecosystem.
In addition to a unique feed of breaking news, American Banker editors, journalists and commentators will focus on providing insight, context and opinion on the industry's pressing issues, as well as actively engaging users in an on-going digital dialogue. Utilizing subscriber communities, as well as social media platforms such as Facebook, Twitter and LinkedIn, American Banker editors will deliver the most in-depth coverage of critical issues facing financial services executives.
The new website was developed in partnership with Berkeley, Calif.-based Decision Counsel, a digital strategy and marketing firm that specializes in accelerating online product development for media companies.
Embracing New Media Platforms
On August 1 American Banker will release applications for both the iPad and Android-based tablets. Combining the best of the American Banker print, online and mobile experiences, the applications will deliver rich navigation, elegant content presentation and robust performance in a user-customized environment. The applications were developed in partnership with New York City-based ScrollMotion, the technology provider behind Esquire magazine's iPad app and ESPN's iPhone app.