Tuesday, October 30 and Wednesday, October 31
Tuesday featured a robust day of content and outstanding speakers. Beginning with the "Internet-enabled Print Production" panel, which featured Marc Olin of printCafe, Jon Reynolds of Mail-Well and Suzanne Morgan of PrintBuyersOnline.com, Tuesday's sessions offered a wealth of informative material for attendees. In the aformentioned session, the speakers not only outlined the necessary technologies to enable print production via the Internet, but discussed the change in attitudes that must occur as well.
Project management was the next topic on the agenda. Ken Lowden, the marketing and industry relations manager at DuPont Imaging, discussed the importance of prioritizing, maintaining control, planning, working with others and minimizing stress. Lowden also noted the need for making smart choices. The problem is not a shortage of time, but how time is used, according to Lowden. To manage time better, it is important to identify those things that waste time, to delegate tasks to others, to do the worst things first, to work on major projects in small chunks, and to just say no. The session featured a great deal of audience participation, with Lowden rewarding responders with lollipops.
Making his third appearance at SPECTRUM, Tim Sanders delivered the keynote at Tuesday's DuPont Luncheon. Sanders, as usual, did not disappoint. The focus of the keynote revolved around the need to read business books on a daily basis. Sanders said that the knowledge gleaned from such books can then be used in meetings. By using examples in pertinent situations, individuals are adding value and establishing themselves as knowledgeable. Relationships can also be established by recommending relevant books to others. Throughout the talk, Sanders reminded attendees the importance of recognizing coworkers and business associates.
The afternoon sessions began with a look at how adances in technology are likely to change the future of content production. Don Carli, president of Nima Hunter, delivered a sobering talk about the need to begin environmental practices. Carli referenced a federal bill that was recently passed mandating federal agencies to hire environmentally-sound businesses. Considering the number of federal agencies, the amount of money to be paid to env ironmentally conscious businesses is in the trillions. Not only is the "greening of print" good for the environment, it is good for business, according to Carli.