Staying in the Lines
As the Web moves farther into the e-commerce realm, quality becomes an integral concern for seducing consumers and supporting virtual buying behaviors.
Therefore, DIG expects that widespread adoption of the new imaging standard will be among the major foundations for e-commerce development in the next few years, not only because of internal reformatting, but also as a matter of rich aesthetics. Original JPEGs didn't specify color, resulting in a slow adoption.
Then, McGowan adds, "RGB was developed to make color predictable, but not predictably good." JPEG2000 supports digital enhancement, enabling what McGowen calls, "innovation in picture quality."
If a user is viewing a shirt on GAP's Web site, for instance, and that user wants to take a closer look at the buttons, zooming in with assured crispness will be possible.
DIG further affirms, "JPEG2000 will reduce the number of images an art director, production manager and magazine/catalog publisher needs to manage because it is a resolution-independent format. … Additionally, JPEG2000 will include DIG's metadata standard, DIG35, [making it] easier for end users to organize, find and retrieve digital images."
In other words, information about the image—time, date, location, copyright information and subject—can be directly coupled with the images through each production process.
Keeping it in perspective
McGowen says that the two most important things about any image are the pixels and the information about the pixels. "The combination of these two elements yields the power of digital imaging," he stresses.
The long-term objective to each newly implemented feature is "to create a digital imaging format that embodies a tightly integrated set of features for storing images and [providing] the needed mechanisms for images to be used more effectively," conveys J. Scott Houchin, Eastman Kodak.
Planning the future
To spring these developments forward, a rapid adoption of JPEG2000 is planned for the end of the year when the 75 companies comprising DIG have promised to implement the standard, as well as acting as industry evangelists.