Press Release: Stylebistro Drives Audience Growth at Livingly Media
New York, NY (September 30, 2013)-While fashion sites everywhere are monitoring the trends of fall, StyleBistro is creating trends of its own. Through its enhanced digital offerings, the fashion, beauty and celebrity style hub published by Livingly Media enjoyed tremendous audience growth over the past several months, with the site's total global audience increasing by over 50 percent since the spring.
More than 8 million people now read StyleBistro, accounting for over 150 million pageviews in August 2013 alone. According to comScore Media Metrix, StyleBistro now ranks fifth in terms of largest unique audiences in the style/fashion/beauty category in the United States and second in terms of most pageviews, a number nearly double that of all of Hearst's fashion and beauty titles combined. Additionally, over two million readers now use their mobile devices to access StyleBistro's engaging content and visuals-over four times the mobile audiences of most fashion and beauty publications.
"Improving our mobile experience has been a big focus for us in 2013," said Tony Mamone, co-founder and CEO, Livingly Media. "For Gen-Y women, smartphones are quickly replacing magazines, and even desktops and laptops, as the go-to source for news, entertainment and style inspiration. We're thrilled to see that readers are responding so favorably to StyleBistro's new mobile design."
StyleBistro recently redesigned its site navigation to make it easier for readers to find new and featured content across multiple categories including fashion, beauty, hairstyles, and trends. Additionally, the site released a new mobile slideshow feature to help audiences seamlessly navigate some of StyleBistro's best pictures and celebrity fashion credits while on the go, and also launched a weekly franchise that details the most stylish celebrity photos on Instagram. Known for its endless library of fashion credits and photo galleries, StyleBistro expanded its celebrity fashion coverage to over nine thousand different celebrities including actresses, musicians, and models. The site is also home to the ever-popular namesake 'StyleBistro Awards,' which in 2013 garnered over 100,000 votes.