Success Magazine to Rise From Scrap Heap Once More
Success magazine will relaunch—yet again—in March 2008 under new ownership and with new editorial leadership. Upon being folded in July (a story first reported here by Publishing Executive Inbox), Success was purchased by VideoPlus L.P., a Lake Dallas, Texas-based media and marketing communications company, and its new owners have named Darren Hardy publisher and editorial director.
VideoPlus President and CEO Stuart Johnson said the relaunch is in response to a void for self-motivational magazine titles. “Thanks to champions like Oprah Winfrey and others, the personal-development industry has experienced massive growth during the last several years,” he said. “… Success will … [provide] readers with compelling editorial content and tools that give them a competitive advantage in achieving their personal and professional goals.”
Hardy, whose background includes executive positions at two personal-developement-based television networks, was selected because of “his proven leadership and experience in interactive media and the personal-development industry,” says Johnson.
Originally launched in 1891, Success has been relaunched and folded several times. Slated to reach newsstands once again on March 4 as a bimonthly with a rate base of 100,000, Success will sell for $5.95.