Surfer Magazine Rides the Social Networking Wave: Publisher Rick Irons on magazine’s new online community
INBOX: In what ways, if any, will the community be reflected in the print product? Will it help to generate content for print?
IRONS: Like I said, we’re going to be looking for some new, young talent [at Hot100.com], so basically readers have the opportunity to be featured in Surfer Magazine every month. If a kid gives us a great photo, and it’s a good shot we can use, we’ll get in touch with them and put it in the magazine. Or, we’ll post some of the best photos from readers of the site in the magazine each month. We also do a thing [in the print magazine] called the “Hot 100 Performer of the Month,” where we profile somebody that’s in the Hot 100. … In that, we promote SurferHot100.com as well and drive people from the print to check it out on the Web and see more stuff.