TC Media Signs Exclusive Agreements with Hearst Digital Media and Homes Publishing Group
(Press Release) MONTREAL, Feb. 28, 2012—TC Media is pleased to announce that it is once again growing its digital advertising representation offering thanks to new partnerships to represent sites from Hearst Digital Media, a unit of Hearst Magazines, and Homes Publishing Group. These agreements, which are already in effect, allow TC Media to take over exclusive sales representation in the Canadian market for a number of brand-name sites that greatly complement TC Media's premium digital network, now reaching 13.7 million unique visitors per month in Canada.
The exclusive agreement with Hearst Digital Media enables TC Media to represent the Canadian ad inventory for flagship properties ELLE.com, ELLEDecor.com, and WomansDay.com. ELLE.com is the insider's style guide with a global outlook, delivering fashion, beauty, style, service, and shopping in an accessible and attainable format while ELLEDecor.com is the ultimate guide to decorating and design. WomansDay.com offers readers simple strategies and thoughtful advice to make their lives better, easier and more fun. These sites bolster TC Media's offering in the "Women", "Fashion and Beauty" and "Home and Garden" categories.
The Homes Publishing Group agreement includes the renowned sites ActiveAdultMag.com, CondoLifeMag.com, HomesMag.com, RenoAndDecor.com and MovingTo.com. HomesMag.com is Canada's first and finest new home buying guide in the Greater Toronto Area and CondoLife Mag.com is Toronto's finest and most comprehensive guide to the condo market and its lifestyle, while RenoAndDecor.com is Canada's Home Idea Book for decorating and renovating. ActiveAdultMag.com is a guide to new homes and adult-lifestyle communities across Ontario for those aged 45+. MovingTo.com covers eight major areas in Canada and is targeted at people relocating in the areas. These top-tier sites are great additions to TC Media's offering as they bring high-quality real estate content in our portfolio, hence strengthening our "Home and Garden" category.
TC Media is now offering high impact advertising opportunities on these sites, including sponsorships and custom ad units that can be targeted by category, brand, and audience. "We are truly pleased to have become partners with Homes Publishing Group and to enhance our existing partnership with Hearst" said Andrea Fernandes, Vice President, 360 Solutions and Digital Sales - Toronto, TC Media. "Joining with these two partners helps us expand our digital offering in key categories to provide Canadian agencies and marketers with the opportunity to reach premiere audiences."