The Atlantic, National Journal, and Nextgov Partner with Mashable to Distribute Tech-Focused Content
(Press Release) WASHINGTON, D.C., March 26, 2012—Atlantic Media Company today announced that The Atlantic, National Journal, and Nextgov are joining forces with Mashable, a leading source of news, information and resources for the Connected Generation. Via Mashable's Publisher Platform, the three Atlantic Media organizations will provide technology-focused content to Mashable's extensive digital audience.
"The Atlantic, National Journal, and Nextgov each in their own distinctive way explore the intersection of technology with our culture, our politics, and our government," said Atlantic Media Company President Justin B. Smith. "We're excited to share that exploration with Mashable's audience, one of the most tech-savvy and engaged there is."
Mashable's Publisher Platform is an editorially-curated syndication experience bringing the best content from select publishers directly to Mashable's community. Whether it's the latest on online privacy legislation from National Journal, news about dramatic shifts in homeland security IT from Nextgov, or a comprehensive dive into the impact of digital tracking from The Atlantic, Mashable's editors will hand-select insightful Atlantic Media content to feature for its audience.
"Atlantic Media's brands have both a tremendous legacy in journalism and have also consistently demonstrated an ability to innovate in digital," said Mashable SVP Content & Executive Editor Adam Ostrow. "We are thrilled to welcome The Atlantic, National Journal, and Nextgov to the Mashable Publisher Platform and offer our readers select stories on topics that are increasingly important to their connected lives."
Each story will include Mashable's M-Share button, which lets readers share it simultaneously to multiple social networks, a module that allows readers to subscribe to The Atlantic, National Journal, or Nextgov on Facebook, Twitter or Mashable Follow, and a "related link" area that drives readers directly back to the publisher's website.
About The Atlantic
Since its founding in 1857 as a magazine about "the American Idea" that would be of "no party or clique," The Atlantic has been at the forefront of brave thinking in journalism. One of the first magazines to launch on the Web, The Atlantic has continued to shape the national debate across print, digital, and event platforms. With the addition of its news- and opinion-tracking site, TheAtlanticWire.com; TheAtlanticCities.com on global cities; and Atlantic LIVE, the industry-leading events division, The Atlantic is a multimedia forum on the most-critical issues of our times, from politics, business, urban affairs, and the economy, to technology, arts, and culture.
About National Journal