The Greening of the Publishing Industry
But according to the IPA (www.indypress.org), "For those on the progressive front, the problem has always been financial in nature. Ask any environmentalist publisher and this has been an especially thorny dilemma for them and they'll tell you: There simply is no such thing as an affordable tree-friendly paper that is also attractive enough to sell from the newsstand."
But that was then.
A new report by the IPA, "Pulp Non-Fiction: How Progressive Publishers Damage the Environment and What We Can Do About It," was also released with two simple goals: To demystify the myth that environment-friendly paper is poor, and to introduce the world to the IPA PAPER Co-operative that guarantees savings on new tree-friendly, toxin-free paper for IPA members.
What's in a paper name?
Publishers and vendors have both introduced digital printing alternatives and synthetic and recycled papers over the last few years, which often output less toxins than traditional film-processed products. For instance, Georgia-Pacific's (www.gp.com) Eureka! papers offer an ecological alternative for what the company bills as "economical price points." And Eastern Pulp & Paper (www.easternpaper.com) claims it generates significant, well-documented environmental advances at reduced operating costs from a custom-developed oxygen bleaching process at its manufacturing facility. In fact, Angus King, governor of Maine, recently presented the New England-based company with an environmental excellence award for its accomplishments in pollution prevention.
"Independent laboratory test results document that we are now among the cleanest pulp and papermakers in the U.S.," reveals Joseph H. Torras, Sr., chairman and CEO of Eastern Pulp & Paper. "We're grateful for today's recognition by Governor King, which supports the idea that environmental progress and good manufacturing jobs go hand-in-hand." He further explains that the oxygen bleaching technology, envir02, allows the mill to move well below stringent EPA limits, and in some categories, as much as 10 times lower than EPA standards.