The Impact of Wireless
As more print and media buyers turn to wireless communication to run their businesses, service providers for the print and graphic arts industry need to get up to speed on this technology or get left behind.
According to a recent TrendWatch Graphic Arts report, the wireless Internet market is expected grow from 74 million subscribers in 2001 to more than 320 million by the end of 2006. Wireless: Don't Overlook the Opportunity, published by TWGA, examines the impact of wireless printing and wireless advertising on the graphic arts industry.
"Printers and graphic communication service providers need to know how wireless technology will impact our industry and whether we are ahead of the curve or way behind it," says Vince Naselli, director of TrendWatch Graphic Arts. "The world is changing, and most suppliers are not up on wireless technology."
Naselli says the printing industry needs to start adapting wireless technology immediately to prepare itself for the advancement of wireless communication in order to stay relevant. The TWGA report documents how wireless technology has entered the corporate, small business, and consumer marketplaces. The report also examines the relevance of wireless technology to the commercial printing industry.
For example, TWGA found in an industry poll only 12% of Internet design and production respondents understand that wireless Internet formats should be a top challenge for their businesses. And only 2% of the creative professionals polled said they planned to invest in wireless telecommunications.
The report outlines three areas where suppliers and trade shops can use wireless technology to meet changing conditions. The three instances are using wireless as an internal productivity tool, for handling jobs and communicating with their clients, and in cross-media applications in the advertising industry.