Corner Office: A Thing of Beauty
PE: What does being an association magazine mean to you? How does the magazine enhance the NC's mission?
TD: Our job on the magazine is, first and foremost, to report on and celebrate the accomplishments of The Nature Conservancy. We're the leading environmental conservation organization in the world, working in more than 30 countries and all 50 U.S. states. We've protected nearly 120 million acres.
Nature Conservancy magazine enhances the mission by telling the stories of those accomplishments. And through our app and our website, we're also reaching a whole new audience of potential supporters with really inspiring stories.
PE: The magazine is beautiful, especially the photography. Why is it important to invest in good photography and design?
TD: Photography is a hallmark of our brand, and the design is all about showcasing the photography. We want the quality of the magazine to reflect the quality of the organization itself. And while the writing is undeniably top-notch and award-winning, it's the photos that draw people in. The first thing people always say to me about our magazine is that it's beautiful.
PE: Given your commitment to the environment, what kind of paper do you use? What other sustainable practices to you follow in the office and for the magazine in print and digital—ideas other publishers could perhaps emulate?
TD: We use paper certified by the Forest Stewardship Council (FSC); we've been using Sappi Somerset Satin since 2008. We could stop there, but our production director, Jim King, goes above and beyond. The FSC certification guarantees that the paper is sustainably sourced, and our printer is certified for chain of custody, but that doesn't say anything about the footprint of the paper mill or of the printer itself. The Somerset mill has a sound environmental record, and we give preference to printers that have gone the extra step to be third-party certified by organizations such as the Sustainable Green Printing Partnership and to those that have demonstrated their commitment to sustainable practices—like recycling long before that was in vogue. Currently Nature Conservancy is printed at Quad Graphics in Saratoga Springs, N.Y.