Corner Office: A Thing of Beauty
We purchase paper directly from the mills, where possible, or from a reliable paper merchant. For the magazine we insist that all paper be shipped by rail, not truck. We discovered a few years back that the difference between rail delivery and truck delivery amounted to a 1400% reduction in our carbon footprint for paper delivery.
PE: Now that you've moved into the publisher's job, what are your personal priorities for the magazine? What's your vision for the publication moving forward?
TD: I was the top editor for eight years and turned over the reins to the terrifically capable new editor-in-chief, Curtis Runyan, last year. I am so proud of where we are and where he's taking us. Now that I'm publisher, I am incredibly excited about the opportunity to focus on promotion and sales and raising the profile of our magazine and our organization. The Nature Conservancy is intently focussed on reaching new, younger and more diverse audiences, and the magazine has a big role to play in that.
PE: Do you think Nature Conservancy can be another National Geographic or Smithsonian?
TD: Our editorial focus isn't as broad as National Geographic or Smithsonian, but I'd go head to head with either one on the quality of our articles, photography and design. In fact we are and we have! Our photo director came to us from National Geographic, and our writers, editors, photographers and designers are some of the best in the business.
I feel like what really sets us apart is that we don't just talk about the challenges facing our natural world—which can be doom and gloom in some magazines. The Nature Conservancy has a vision and a plan to meet those challenges, and we have real examples of on-the-ground solutions—so many uplifting and inspiring stories. PE