Special Report: 2009 Publishing Business Conference & Expo Focuses on Publishing Innovation
With no government bailout in sight to rescue their ailing industries, more than 1,200 magazine- and book-publishing executives convened at the 2009 Publishing Business Conference & Expo in New York City, March 23-25, in search of strategies to help them weather the worsening storm. And while much of the discussion centered around cost-cutting, the topic of innovation took center stage throughout the event, which featured nearly 60 educational sessions and more than 125 speakers. “In a time of so much doom and gloom, people actually left the conference optimistic, motivated and armed with greater insights on how to move forward through these challenging times,” said Noelle Skodzinski, conference director and editor-in-chief of Publishing Executive and Book Business, which co-produce the annual show.
“It’s so nice to hear other publishing professionals riff on ‘out-of-the-box’ ideas,” said Erin Bush, new media director for Chronicle of the Horse.
“I think this year’s conference was the best one I’ve attended,” said John J. Sateja, executive vice president, Consumer Reports and co-chair of this year’s Publishing Business Conference. “The quantity and quality of attendees, speakers and exhibitors were very impressive. The sessions that I attended were particularly useful to me in my business.”
Attendees also had access to the industry’s largest expo of magazine- and book-publishing solutions providers.
“We were quite happy with the amount and quality of traffic that flowed through the expo hall over the two days,” said Christine DeCeia, marketing coordinator, Content Data Solutions Inc. “We have so many qualified leads that we’re still following up with from the show that should keep us busy all summer.”
Making Money With Video
Dedra Smith, president of Printmark West, and Charlie Weiss, associate publisher and national director, sales & marketing, Back Stage, The Nielsen Co., discussed best practices for monetizing video content. Smith cited compelling statistics for using online video, including estimates that the online video ad market will grow sevenfold by 2012, reaching $3.8 billion domestically.
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