The Washington Examiner Rises from the Ashes of Newsprint
Why did you decide to launch a print magazine along with the website?
The reason we're in print is because the Hill still reads print. And we're using it as a driver to our digital products -- not only our website, but our newsletters, our apps, our ebooks. And a lot of the advocacy advertising is still in print, according to Kantar Media. But because what we're doing changes so quickly, our focus is much more on digital.
We're trying to use print in the future for more long-form content, and as a compliment to the digital. But what we don't want is to have people think this brand is anchored by print. It's not. It's anchored by digital, and print compliments it. And I'd like to be quoted on that.
How is the print product distributed?
It's a controlled list, so it's [distributed] by mail and by hand, 37 times a year, when Congress is in session. And we're changing that list weekly; it's always evolving. When a politician steps down, or when a political lobbyist or a think tank researcher arrives here on the Hill, it gets updated.
Can you talk about the strategy behind your digital products?
Our company is mission-driven, so we're a little bit different. I'm definitely here to generate revenue, but I'm also here for a mission. My role is to help this brand push its content out to as many people as possible, and people consume in many different ways. So we record some of our articles and you can listen to them as audio. You can listen to us on talk radio. We just released an app and we have news alerts all day long on that. We're taking topical aspects and repacking some of our content as ebooks.
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Dan Eldridge is a journalist and guidebook author based in Philadelphia's historic Old City district, where he and his partner own and operate Kaya Aerial Yoga, the city's only aerial yoga studio. A longtime cultural reporter, Eldridge also writes about small business and entrepreneurship, travel, and the publishing industry. Follow him on Twitter at @YoungPioneers.