TheDailyMeal Store Serves Up New Shopping Experience Powered by Cooking.com
(Press Release) New York, NY (December 12, 2011)—Staying true to its mission to house all things food and drink, Spanfeller Media Group’s (SMG) mega food site The Daily Meal has announced a retail partnership with leading digital marketplace, Cooking.com, building and operating an online cookware store for the food news, lifestyle and community site. Named TheDailyMeal Shop, the alliance allows The Daily Meal to focus on dishing out its quality content, while Cooking.com markets and manages the e-commerce expansion.
“Providing a comprehensive shopping experience to The Daily Meal audience is an excellent complement to the array of recipes and reviews offered on our site.” said Jim Spanfeller, President and CEO of SMG. “Cooking.com is the perfect partner to bring The Daily Meal brand into e-commerce.”
Visitors to TheDailyMeal Shop will now be able to purchase an assortment of over 7,000 kitchenware and specialty foods tailored specifically for The Daily Meal’s following of savvy food enthusiasts. Customers can have these necessities ordered and shipped, as well as take advantage of the site’s daily kitchen deals.
"We are excited about this new partnership” said Tracy Randall, Cooking.com Co-Founder and CEO. “We believe that adding e-commerce to The Daily Meal will be the perfect addition to their branding of 'all things food and drink.' Cooking.com is able to provide an authoritative shopping experience that suits its audience of food lovers who are in-the-know."
This e-commerce component further fuels The Daily Meal’s position as the fastest growing site in the food space. The website sets itself apart with its user base that leads the pack in factors such as affluence and purchase influence, as well as its large, growing amount of prime content across its Cook, Eat/Dine, Drink, Travel, Entertain, and other channels. Launched in January 2011, The Daily Meal will start its second year off strong with more than 2 million unique visitors per month.
The Daily Meal covers all things food and drink, creating a complete food experience for cooks, food lovers, wine connoisseurs, discerning diners and everyone in-between. With original content from staff, industry insiders, tastemakers and the user community, features include restaurant and chef reviews, information on wine and cocktails, insight into seasonal ingredients, food travel recommendations and home entertainment advice, as well as a robust cooking section with techniques and recipes to suit any palate and every occasion. The site is headed by editorial director Colman Andrews and is the first property of Spanfeller Media Group, founded by Jim Spanfeller.
Cooking.com is transforming online shopping in the food and cooking space by going to customers and building innovative, entertaining shopping experiences with trusted brands. Cooking.com operates several uniquely branded websites including: Food Network Store, Rachael Ray Store, and Paula Deen Store. Cooking.com delivers high touch, branded e-commerce solutions and category expertise, enabling partners to attract consumers, drive membership and build new revenue opportunities.
Cooking.com offers its customers access to over 60,000 products for the kitchen as well as recipes, menus, collections and a growing library of member-submitted cooking content. The company is committed to providing its customers with an exceptional experience and is the recipient of numerous awards for customer satisfaction. Cooking.com was founded in 1998 and is based in Marina Del Rey, CA.